Social Media Strategy - It's Really Marketing 101 Strategy in the Digital Age
I think we can all safely claim that social media marketing is here to stay in the consumer and also the business front.
Social media strategy - What seems to daunt and even paralyse some people in getting started is the very amorphous (hard to measure too) nature of social media tools, however. It seems a pity that so many individuals and businesses are missing out by being to risk-phobic in social media exploration.
Social media is essentially good marketing conducted online. That's the other thing that many of us including me forget from time to time.
Social media marketer - It really is about knowing your target audience, possibly segmenting that market and then tailoring the message to each and every sub-group. Its really not too difficult.
However it appears a few thousand global geeks and gurus have gotten in over-complicating social media, what it is and can be, clouding its essential simplicity and actual familiarity. Social media done properly is absolutely like running a successful marketing strategy. Period.
Sure you may have advanced technology but for those of us who worked in direct marketing inside the days when this was the new fad for marketers..it is forget about complex or baffling!
In the past it may get pretty complicated deciding what customer attributes a database needs to be segmented by, how large a sample should be taken when conducting campaigns to get desired revenue, what might be a reasonable response rate and so the legality of direct mail campaigns with rising privacy, requiring whole in-house legal teams being mounted on major marketing teams.